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The unique knowledge of L’Oréal Advanced Research combined with the mastery of plant-based biotechnology has inspired Kerastase’s revolutionary formulation INITIALISTE, enriched with Vegetal Plant cells.

After a rigorous selection process that examined different kinds of plants, researchers focused their efforts on the native plant cells of the Malus Domestica, a variety of apple.; the extracts of which were infused in INITIALISTE’s Complexe Régénérateur®

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